More than 40 million people in the United States care for a person over age 50, yet most have very little preparation or experience when they start their caregiving journey. To make that journey a little easier, they supply private, one-on-one advice with a Family Advisor, thousands of original articles, helpful tools, comprehensive Senior Living and Senior Care directories, as well as the collective knowledge of an involved community. Caring's carefully researched and expert-reviewed content includes advice from a team of over 50 trusted leaders in geriatric medicine, law, finance, housing, and other key regions of healthcare and eldercare. Their seasoned management staff, editors, and technical staff have decades of experience producing award-winning health and family media. But perhaps more significant, nearly all of the business have firsthand experience as caregivers. They know well the role's practical challenges as well as its emotional ones. And They're devoted to guiding a fast-growing population of new caregivers throughout both.

As part of this mission to provide caregivers with expert, trustworthy content, they maintain a strict separation between editorial and advertising content. Also, they don't allow advertisers to influence editorial content or customer reviews. The company knows that being the goal and earning consumers' confidence is critical for their business. Caring makes money from paid advertisements, enhanced senior living and in-home care directory listings, senior living and home care referrals and emails from advertisers.
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