In The Style12 reviews
This score is based on 12 genuine reviews submitted via US-Reviews since 2020.
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Find companies you have experience with and write reviews about them! Your reviews contribute to a more transparent market and improve the reliability of companies.Cute stuff, patience required
I like the clothes, but the whole ordering experience wore me out, so I’m cautious about buying again. I ordered at the end of March because a few pieces looked perfect for spring, and my first impression when the items that did arrive finally showed up was actually pretty good — the cuts and prints were nicer than I expected, not super cheap-looking. That said, the process around it was rough. My order had pre-order items and what should have been a next-day situation turned into days of being told “it’ll be dispatched tomorrow” — over and over. I cancelled after a week because repeating the same line felt pointless and exhausting. I even tagged the owner in an Instagram story explaining how annoying the delays were; he saw it and didn’t reply. So yeah, product-wise I had moments of genuine “oh, that’s cute,” but the logistics and the customer service let it down. Price felt a bit steep for some pieces that seemed less durable on closer inspection, so mixed feelings there too. I also noticed a lot of other people online with similar stories, which made me feel less alone and more like it’s a pattern. If they’d be more consistent with dispatches and actually respond when customers flag issues, I’d totally come back — I like the style. For now, I’ll stick to retailers that have quicker shipping and clearer updates, but I won’t deny there are some fun pieces here if you don’t mind the wait.
Relief at last
the fit was spot on and the blue smelled fine, but the black had a strong chemical odor that made me hesitate. I started wearing the blue the week after purchase for work and weekends; it broke in nicely. The black was supposed to be my go-to for evenings, so it was frustrating when repeated washes and airing didn’t help and, if anything, I thought the smell got worse. I contacted customer service and at first everything was a mess—someone offered 20% which I accepted, then the refund didn’t show up and I was told later that too much time had passed. That part was annoying, really clunky. The turning point came when a supervisor actually took over: they apologized, arranged a full refund for the faulty pair and sent a replacement. A few back-and-forth emails later, the replacement arrived and smelled normal, and the refund cleared. That’s the moment I knew I was satisfied—when the problem was properly fixed and I could actually wear the jeans without feeling sick. I’m relieved and genuinely grateful it ended well. Would I buy again? Yes, but I’d check the black pair right away and maybe air them out first.
A coat I liked, refund I waited on
Royal Mail messed up the tracking initially — that was annoying and messy — but both items were returned and I have proof. I emailed and called, spoke to a rep who, frankly, questioned the proof and was pretty belligerent about it. Not exactly customer-first behavior. She said the company wouldn’t refund because of the postal error, which makes no sense when you can show the parcel was delivered back to them. There were a few moments in the call where I had to correct my own point, rephrase, repeat things — small, but it wears you down.
First impression of the process: ordering was easy, delivery was okay, item felt fine. First impression of returns/customer service: poor. The policy timing is ridiculous — they were taking four weeks to process refunds — and I had to chase. If you pay by card, look into Section 75 — that’s what I’m considering next. Also someone suggested small claims; it’s a hassle, sure, but it can work.
I’m not angry in a ranty way, just frustrated and disappointed. The product itself did what it should, felt good, was wearable; service around the transaction let it down. I’d buy similar items elsewhere now, and I’ll avoid installment options with retailers that aren’t solid on returns. A word to others: keep proof of postage, save screenshots, and be prepared to push back if they try to dodge refunds. It shouldn’t be this complicated.Recent clothing purchase
I just bought some clothes from this company and I was totally impressed by how great they fit and how nice they looked. The stuff was super trendy, good quality, and just like they said on the website. The site was easy to use, and I liked that they had lots of different sizes to choose from. Checking out was a breeze, and they kept me updated on my order the whole time.
Floral print maxi dress
I bought a really pretty floral maxi dress from this company, and I was super happy with how nice the fabric felt and how well the dress fit me. The size chart was spot on, and the dress looked exactly like it did online. I got a ton of compliments when I wore it out.
Recent clothing purchase
I wanted to let you know that I bought some stuff from your online store and I was pretty happy with all the different styles and sizes you had available. Your website was super easy to use, and I liked that I could filter items by size, color, and price. Checking out was a breeze, and I got a confirmation email right after placing my order. When the clothes showed up, they were neatly packed and looked just like they did on the website. All in all, I had a great time shopping with your brand.
Ruffle crop top and high-waisted jeans
Oh my goodness, I am totally in love with my new outfit from In The Style! The crop top is adorable with the ruffles, and the high-waisted jeans fit me just right. The quality is top-notch, and I feel like a fashion queen whenever I wear it. I received so many compliments when I posted pictures on Instagram!
Recent clothing purchase
I bought some stuff from this website, and like, the clothes seemed cute and trendy at first glance, but when I got them, the quality was not great. The fabric felt cheap and the stitching looked really flimsy. I ended up being pretty disappointed with the whole thing.
Dress and accessories
I recently bought this really pretty dress and some accessories from their website. The dress fit me perfectly and was made of really nice material, and the accessories just completed the whole look. Ordering was easy, and they had a lot of different styles to pick from. Customer service was quick to respond and answered any questions I had. The prices were fair for what I got, and I felt like I got good value. My order came pretty quickly too, so I was happy about that. All in all, I had a great shopping experience and would definitely suggest this company to others.
Trendy influencer collaboration dress
I absolutely loved this dress! It fit me so well and the quality was way better than I expected for the price. I felt like a confident queen wearing it and received so many compliments. The style was totally in right now and really made me stand out. I'm excited to wear it many more times in the future!
Trendy influencer-designed clothing
I loved the clothes I got from In The Style! They were so on-trend, great quality, and influencer-approved. The sizes fit perfectly, and the styles were just what I wanted. I got tons of compliments when I wore them, and I will for sure be shopping at In The Style again.
Really interesting options
In the style is really good if you are looking for an online store with a bunch of new fashion styles and latest designs. I don't exactly shop from here but i keep switching to this one time to time. They do have an impressive style collection and offers which make my shopping good
Also, they have different style and body shapes option too. My sister especially loves this store because of that. Here she get the perfect fitting, and trust me it's not easy to find such great fitting for her at all!
i really recommend people to try this out . Also the delivery is good too so it wont be the problem at all
About In The Style
In The Style is a UK-based fashion e-commerce company known for collaborating with social media influencers and television personalities to design and sell clothing. The brand targets young women, offering a range of sizes and styles intended to be inclusive and trend-forward. Founded in 2013 by Adam Frisby, a former bank employee with no prior experience in fashion, In The Style has quickly grown into a recognizable label, leveraging the power of social media for marketing and brand engagement. The company made headlines in March 2021 when it was floated on the AIM market of the London Stock Exchange, highlighting its rapid growth and the increasing importance of influencer marketing in the retail sector.
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Categories In The Style
Online Shop | Fashion | Personal care | Merchandise
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Last update: February 2026
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Review with most votes
Really interesting options
In the style is really good if you are looking for an online store with a bunch of new fashion styles and latest designs. I don't exactly shop from here but i keep switching to ... Read onBy: Gloria Floyd