All reviews of Les
Review about: Sheep Inc
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Great idea ! That is - 10/10 for marketing gimmick (first carbon-negative clothes brand), and 0/10 for real impact. Firstly - did you account for the fact that an average sheep produces about 30 liters of methane per day (common term for this phenomenon is "farting") ? Just asking...and it would be nice to see the numbers. You know, CO2 is not the only greenhouse gas, and not the most important at that. Secondly - we are already living in times with very low CO2 levels...and if it it drops to half of the present value - we are all dead (and you are out of business). This works like this: at 170 ppm most plants stop growing: what follows is the death of animals (including the sheep, unfortunately), after which the rest of us die too. These are facts. But I guess the rule is: never let the truth get in the way of a good story. This way you can feel good, make people pay for...well, exactly nothing, and be "the world's first carbon-negative clothes brand". As I said - great idea...pity it actually changes nothing while addressing imaginary problem.
BTW - I like well made merino wool jumpers. Just not from you.I would just like to congratulate the response from Sheep Inc. Les is not happy as you haven’t tried to prevented all climate issues and also haven’t solved world hunger with your jumpers. However, the jumpers are fantastic and your response was perfect!
Hi Les, thanks for your note, we’d like just to address a few points.
We launched Sheep Inc. to challenge standards in the fashion industry. To design knitwear that not only feels good but also does good - by making sure that each of our garments has a positive impact on the environment instead of depleting it. We have therefore taken extremely conscious decisions with respect to our design, materials, processes and partners: for instance working only with sheep farms that use regenerative farming methods that enrich the sequestration potential of vegetation and soil and make their properties carbon negative (essentially converting them into giant carbon sinks). And we invest 5% of our revenue into biodiversity projects that mitigate our remaining footprint tenfold - projects that are vetted by a panel of climate crisis experts. And our next aim is to become naturally carbon negative.
Regarding your points regarding other greenhouse gases and atmospheric CO2 levels. First of all, we of course agree that one should not ignore other greenhouse gases such as methane. Which is why we always focus on CO2 equivalents (CO2e) instead of CO2 which converts each other greenhouse gas (CH4, N2O etc) into equivalent units of CO2. And with respect to CO2 levels, current atmospheric CO2 levels have reached a level of 415 parts per million, up from c.280 ppm at the start of the industrial revolution. According to NASA Science, the last time levels were so high was 3-5 million years ago when global temperatures were 3-4 degrees warmer. So whilst we do not challenge that there is also a required minimum level in atmospheric CO2 levels, the current issue we collectively need to solve are rising greenhouse gas emissions and the related heating of our beautiful planet. And we want to play our small part to address this in the fashion industry.
Hope that helps!