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Review about: Bella Barnett
Bella Barnet reached out for a collaboration but treats colored creators unfairly.
I just want to let any colored female creators or creators who do not fit the beauty standard know that Bella Barnet will give you no pay and fewer benefits in working with them but will pay their white creators who fit the beauty standard even if their stats and profile are smaller. They will reach out saying they will pay you in the future but this is just to get a couple of posts insinuating you need to prove yourself even if your stats and profile already do prove your worth. If you look at their page most of the creators they work with fit a certain beauty standard. They approached me to do a gifted collaboration for two pieces of clothing valued under $150 and I needed to do two infeed posts while approaching white creators I personally know offering them 300 USD and outfits at any value. When querying why this was the case, they mentioned my engagement rate has to be over 3.5% to be considered for paid partnerships, and mentioned that their software tool shows my statistics are only 1.95%. I sent them several softwares links available online and screenshots of insights showing that my engagement rate on IG was between 5 - 8% and my Tik Tok average interactions were 2.8k in the last 30 days when I have 40k followers. I also backed up my email with female stats percentage, the percentage of countries they are available in and my media kit included recent brand and media coverage. The people who got paid and extra perks had smaller profiles and stats. Despite giving proof and evidence and comparing stats they would not budge or address the situation. I also asked them what software are they using and requested that I would like consideration to be paid otherwise I'd like to cancel the collaboration if I'm being undercut compared to my white counterparts. And in return, they sent two lines back saying 'Thanks for talking a lot, we cannot pay and kindly return the items.' Looks like they are 100% undercutting colored creators and when confronted ignore the requests, the communication from their account manager Tina was very dismissive and rude as well telling me she's too busy and thinking that they discriminate is their personal opinion. As a consumer, I have purchased a dress from here before but now that I know how they treat colored creatives I definitely won't be purchasing from them again.