Probably, all of us have a few favourite companies that deliver top-notch services or sell goods of excellent quality. Being a happy customer of those companies, you probably want to share your appreciation and recommend things that must be liked by many other people. The best way to tell the world about something valuable to you is to write an online review. However, the question is how to create a decent one? Let’s dig deeper into this topic and find it out!
Why write a review?
All people have their own reasons for publishing company reviews on the web. In short, they are either extremely satisfied with their client’s experience or feel it is an absolute disaster. The Trustpilot platform analyzed people’s motives and identified 5 main reasons behind their desire to leave a review.
Some individuals do it to express their disappointment for using poor-quality products or services, while others praise the company for their positive experience. Oftentimes, one creates a review to get recognition and gratitude for knowledge sharing. Also, people may get the feeling of being a part of the community when sharing personal experiences with others. Interestingly, for some people, the review process itself can be a great way to express feelings and draw inspiration.
Share your personal opinion
Bear in mind that your reviews must be about your own experiences only. Your readers won’t appreciate it if you write about general issues associated with a product or describe it without even using it. So don’t rewrite anybody else’s reviews nor mention the same things that are already described by many other people. Instead, be honest and explain why you personally turned to the services of a particular company and what your subjective experience was like. It would be great to address specific situations and give as many details as possible. This will prove your integrity and add trust to your reviews.
Use modern tools for writing
For some people, writing is a real challenge that requires huge efforts. If you are one of them, you can use up-to-minute web tools for writing. To make your review free of grammar and punctuation errors, you can turn to Grammarly. If you need to check for plagiarism in the UK to be sure that your post is not similar to others, use a reliable plagiarism detector. If you notice that you keep repeating the same words over and over again, there are a lot of dictionaries and thesauruses available on the web for free. In general, different AI-based tools and online books can make the writing process absolutely hassle-free.
Provide details and add pictures
Of course, depending on the platform you post your review at, you will have to stick to different guidelines and requirements. However, do your best to include as many product or service details as possible. As it was said previously, avoid being too general in your wording. Focus on specific features that are relevant only to the matter at hand, so your readers can understand your experience as if they are in your shoes. If appropriate, add photos or videos to your reviews to help everyone get a clearer picture of the issue you are addressing.
Ask for help professional writer
If you want your review to look like it was written by an expert, then you should turn to a professional writer for help. People who have more experience in writing than you will make your text stand out from other posts. To check the content for coherency, ask a top essay writing service in the UK to make smooth transitions between different parts of your review. It’s important to make your text not only highly informative but also easy to read. Let professionals replace all the intricate phrases with simple words, so more readers will be able to understand what you mean.
Weigh pros and cons
Unfortunately, purely positive reviews do not get a lot of shares or replies since most readers are skeptical about them. In fact, any product or service always has two sides. Therefore, you should indicate both the advantages and disadvantages of the reviewed goods or services. Take time to look at them from different perspectives and don’t be biased. If your review is realistic and honest, people will be extremely grateful for getting true information and having a chance to make a thoughtful decision.
Include some personal information
If possible, it would be great to verify your identity. This can make your review look more persuasive. Since no one will doubt your authenticity, it will instil confidence about your content in others. Using your real name and contact information is enough to build up your review’s credibility. Besides, if your readers have any follow-up ideas or questions, they can reach out to you and make sure that the given facts are valid. Additionally, if you aim to get a response from a company or a staff member, it’s necessary to provide your contact details along with the review.
Check for grammar and spelling
To demonstrate respect to your readers, make sure that there are no grammar or spelling mistakes before posting your reviews. Even if you don’t reveal your personality and publish posts anonymously, write them as if they directly affect your reputation. You should use full sentences organized in a coherent text, so it is quite easy-to-read. Refrain from using unnecessary capital letters, exclamation marks and words in bold. To make your review scannable, add subtitles and marked lists if it makes sense. If you have doubts about the spelling of some words, spend a little time looking them up in a dictionary and correcting mistakes.
A review written with honesty and passion will be much appreciated by web users. Chances are, they will turn to your post as a credible source of information in case you work on it in an appropriate way. If you want to serve others and express your opinion about a certain company, follow the recommendations offered above. Make your review useful for others, full of essential information, realistic and error-free. All this will help you create an outstanding post that will be of big value for people.
Vendy Adams is a professional marketing researcher and popular blog writer. Vendy studies how successful companies address their customers’ needs and then shares his insights on the web. His ultimate goal is to discover the secrets of highly profitable businesses and help young entrepreneurs grow their startups.